Category Archives: Content writing

Playing Fair with the Fair Housing Act

cityscape-drawing

Writing is hard. Even passionate writers will tell you that writing is not an easy task. So I totally understand when I hear real estate agents complaining–er, commenting–on the fact that they don’t enjoy having to write. And there’s a surprising amount of writing that comes with being a real estate agent: writing listings, composing area […]



Why Your Writing Matters in Real Estate

stylish ink pen nub on a clean sheet of journal paper

What’s your style? I’m not talking about the way you dress or the way your website looks. I’m talking about your writing style. In an industry where all agents have the same core values and present the same information, you need the WAY you present your information to set you apart. And that’s what I’ll be talking about in this blog post.


Leverage Your Neighborhood Pages in 5 Steps

Optimize for Cities Using Neighborhood Pages Let’s face it: Writing about neighborhoods isn’t “sexy.” We want to spend our time designing our area pages to be so eye-catching, so interactive, and so compelling that visitors will just have to marvel at them. Neighborhoods? Not so much. But these pages are vital. As we’ve said before about content building, One of […]