Writing is hard. Even passionate writers will tell you that writing is not an easy task. So I totally understand when I hear real estate agents complaining–er, commenting–on the fact that they don’t enjoy having to write. And there’s a surprising amount of writing that comes with being a real estate agent: writing listings, composing area […]
Just a little over a week ago, during one of our highly informative and very enjoyable staff meetings, our team reviewed the process of active listening, one of the most significant, and often overlooked, concepts in regards to highly effective communication. Think From Your Audience’s Point of View Upon listening and gaining clarity of your […]
What’s your style? I’m not talking about the way you dress or the way your website looks. I’m talking about your writing style. In an industry where all agents have the same core values and present the same information, you need the WAY you present your information to set you apart. And that’s what I’ll be talking about in this blog post.
Optimize for Cities Using Neighborhood Pages Let’s face it: Writing about neighborhoods isn’t “sexy.” We want to spend our time designing our area pages to be so eye-catching, so interactive, and so compelling that visitors will just have to marvel at them. Neighborhoods? Not so much. But these pages are vital. As we’ve said before about content building, One of […]
Who’s Your Audience? The first lesson I learned as a Dakno copywriter is that you should write with one person in mind. Realistically, you can’t market one house or condo to everyone. Different home buyers and sellers have different real estate needs. Writing neighborhood copy is like shirt advertising. School and work attire differ, so […]