Category Archives: Improve Website Traffic

Everyone Loves a Party!

dakno-real-estate-marketing-sticker

I was talking to a real estate pro the other day about building one of our beautifully designed websites and our conversation went something like this. “Knowing the primary goal for every new website is to generate traffic (and the ultimate goal is to generate business), what strategies will you use to obtain immediate traffic to your new […]



The Purpose of Good Design

a s'more to illustrate the point of good design and refer back to Donald's story

There is a lot of misconception around the primary purpose of good design, even among designers. A lot of beautiful websites end up as broken as the crushed ingredients of the s’more in Donald’s cousin’s hands. Good real estate web design must always keep the “you” in mind.


Real Estate Marketing Strategies for 2016

silo as a symbol of "silo marketing"

As the year wraps up, we’re all working hard to prepare for next year, and now is the best time to plan your marketing strategies and goals. I want to spend some time today talking about good real estate marketing strategies for 2016, and I need to also explain two different types of marketing techniques: silo marketing and strategic marketing.


Why is That Ad Following Me?

Do you always feel like somebody’s watching you? Did those great shoes you were thinking of buying the other day just pop up on your Facebook feed? It’s spooky, isn’t it? It’s no coincidence, it’s called retargeting. Let’s discuss how retargeting can help your real estate business.


Google Analytics and Reporting – Part 2

Dakno + Google Analytics

In the first part of the series, we left off talking about ways to drive traffic back to your site a second time, third time, and preferably as often as possible. Today we’re returning to the Audience Overview page to talk about some more features of Google Analytics and the helpful information anyone can benefit […]


Google Analytics and Reporting – Part 1

Dakno + Google Analytics

In this series I’ll be talking about Google Analytics, and how to leverage statistics and reporting tools to not only make your real estate website amazing, but also to use that data in things like your listing presentation, price reductions and nearly every other aspect of your online presence. First, I want to set some […]


Top 10 Tips to Execute Social Media Marketing

Use Social Media to Your Advantage Social media has become viral means of sharing information, ideas, photos/videos, allowing it to, seemingly, become synonymous to the Internet. As the internet is a popular commodity, social media allows you the ability to reach and engage with a huge audience. Yet, effectively using social media for marketing and […]


Top Dakno Client Real Estate Blogs

Below is a list of our favorite Dakno-client real estate blogs. Before we jump in, let’s take a look at why these real estate pros put the effort into posting. I’m confident each agent will say the following are the top reasons for posting content to their real estate blog: Traffic – who doesn’t want more visitors to their […]


Happy New Year from Dakno!

2014 was an incredible year for Dakno! And we have our clients, friends and team to thank for that. It was also a tremendous year of change. What fueled this change at Dakno was rooted in our desire to see our clients’ business experience even more success. Our mission is to deliver creative solutions that impact the success of […]