Category Archives: Lead Conversion

Everyone Loves a Party!


I was talking to a real estate pro the other day about building one of our beautifully designed websites and our conversation went something like this. “Knowing the primary goal for every new website is to generate traffic (and the ultimate goal is to generate business), what strategies will you use to obtain immediate traffic to your new […]

Missing Ingredients: Highly Effective Communication

missing puzzle pieces

Just a little over a week ago, during one of our highly informative and very enjoyable staff meetings, our team reviewed the process of active listening, one of the most significant, and often overlooked, concepts in regards to highly effective communication. Think From Your Audience’s Point of View Upon listening and gaining clarity of your […]

Why Your Writing Matters in Real Estate

stylish ink pen nub on a clean sheet of journal paper

What’s your style? I’m not talking about the way you dress or the way your website looks. I’m talking about your writing style. In an industry where all agents have the same core values and present the same information, you need the WAY you present your information to set you apart. And that’s what I’ll be talking about in this blog post.

Real Estate Marketing Strategies for 2016

silo as a symbol of "silo marketing"

As the year wraps up, we’re all working hard to prepare for next year, and now is the best time to plan your marketing strategies and goals. I want to spend some time today talking about good real estate marketing strategies for 2016, and I need to also explain two different types of marketing techniques: silo marketing and strategic marketing.

Why is That Ad Following Me?

Do you always feel like somebody’s watching you? Did those great shoes you were thinking of buying the other day just pop up on your Facebook feed? It’s spooky, isn’t it? It’s no coincidence, it’s called retargeting. Let’s discuss how retargeting can help your real estate business.

Used Car Lots and Bad Leads

When’s the last time you went to a used car lot just for the heck of it? It doesn’t happen. If you’re on the car lot, there’s a reason — you are probably interested in buying a car. It’s the same for agent websites. Let’s talk about “good” leads and “bad” leads.

5 Reasons Why I Deleted Your Email Marketing

I’ve had a lot of questions recently about email marketing. “Why aren’t people reading my emails?” and “How do I get more people to click on my emails?” Below are 5 common reasons people delete emails from real estate professionals. Before you send your next eblast, I’d recommend keeping these points in mind: 1. I deleted […]