Category Archives: General

Targeting Millennials: What You Need to Know

Young Millennials

When I started writing this blog post, I spent some time searching for a definitive definition of the word “Millennial”. Most dictionaries reference the word as an age group, or a group of people born between particular years. During my quest for the perfect definition, I stumbled upon Urban Dictionary. Their definition of a Millennial […]




Google Analytics and Reporting – Part 2

Dakno + Google Analytics

In the first part of the series, we left off talking about ways to drive traffic back to your site a second time, third time, and preferably as often as possible. Today we’re returning to the Audience Overview page to talk about some more features of Google Analytics and the helpful information anyone can benefit […]


Google Analytics and Reporting – Part 1

Dakno + Google Analytics

In this series I’ll be talking about Google Analytics, and how to leverage statistics and reporting tools to not only make your real estate website amazing, but also to use that data in things like your listing presentation, price reductions and nearly every other aspect of your online presence. First, I want to set some […]