As a real estate agent, you think to yourself “My only job is to sell houses and I’ll be set.” That mindset is so 2000’s. Now that we are in the 2010’s a lot has happened. Social Media has exploded to become the new form of communication/marketing, Lady Gaga wore a meat dress to an […]
Category Archives: General
Reduce Your Carbon Footprint with Efficiency
Targeting Millennials: What You Need to Know
When I started writing this blog post, I spent some time searching for a definitive definition of the word “Millennial”. Most dictionaries reference the word as an age group, or a group of people born between particular years. During my quest for the perfect definition, I stumbled upon Urban Dictionary. Their definition of a Millennial […]
Organization Tips for your Marketing Strategy
Congratulations on a successful year in 2015! With this new year comes opportunities to grow your business, increase revenue, and improve upon your marketing strategy. Don’t let the clutter of the past year get in the way of achieving your marketing goals. Use these simple organization tips to help you start off right in 2016. 1. […]
Sleepless in Seattle: Takeaways from the Real Estate Success Rocks Conference
Google Analytics and Reporting – Part 2
In the first part of the series, we left off talking about ways to drive traffic back to your site a second time, third time, and preferably as often as possible. Today we’re returning to the Audience Overview page to talk about some more features of Google Analytics and the helpful information anyone can benefit […]
Google Analytics and Reporting – Part 1
In this series I’ll be talking about Google Analytics, and how to leverage statistics and reporting tools to not only make your real estate website amazing, but also to use that data in things like your listing presentation, price reductions and nearly every other aspect of your online presence. First, I want to set some […]
15 Signs You’ve Been in Real Estate Too Long
A Real Estate Website Critique – It’s Not You. It’s Your Website.
I’ve critiqued many real estate websites over the past four years here at Dakno. I’ve seen some really great ones, but I’ve also seen some not-so-great ones. When I do a website analysis, here are the 5 major things I look for: 1. Search Engine Optimization (SEO) How does your site rank organically in the […]
How To Launch A Successful Real Estate Website
You’ve partnered with a real estate marketing firm (like Dakno) to have a website designed and built for your real estate business. Before you advertise to the world about your internet achievements, you need to “launch” your real estate website. The actual changing of name servers is a simple process, however, if you’re not knowledgeable […]