Category Archives: PPC


Real Estate Marketing Strategies for 2016

silo as a symbol of "silo marketing"

As the year wraps up, we’re all working hard to prepare for next year, and now is the best time to plan your marketing strategies and goals. I want to spend some time today talking about good real estate marketing strategies for 2016, and I need to also explain two different types of marketing techniques: silo marketing and strategic marketing.


Why is That Ad Following Me?

Do you always feel like somebody’s watching you? Did those great shoes you were thinking of buying the other day just pop up on your Facebook feed? It’s spooky, isn’t it? It’s no coincidence, it’s called retargeting. Let’s discuss how retargeting can help your real estate business.


Google Analytics and Reporting – Part 2

Dakno + Google Analytics

In the first part of the series, we left off talking about ways to drive traffic back to your site a second time, third time, and preferably as often as possible. Today we’re returning to the Audience Overview page to talk about some more features of Google Analytics and the helpful information anyone can benefit […]


Google Analytics and Reporting – Part 1

Dakno + Google Analytics

In this series I’ll be talking about Google Analytics, and how to leverage statistics and reporting tools to not only make your real estate website amazing, but also to use that data in things like your listing presentation, price reductions and nearly every other aspect of your online presence. First, I want to set some […]