Once upon a time (32 years ago this March), I was a newly licensed real estate sales agent. I was young, and full of energy. I was also very naive. Playing the Real Estate Game I made a boatload of mistakes “playing” in real estate. How I didn’t get sued was beyond me. It had to […]
You have to love fall for the cooler weather, beautiful foliage, and delicious treats. But do you know what I love most about this time of year? My clients finally have time to focus on their marketing! In talking to my clients, I’m surprised by how many don’t realize what an impressive and comprehensive system they have. Dakno […]
This weekend, Brad and the marketing team were excited to attend the National Association of Realtors (NAR) Conference & Expo in sunny Orlando, Florida. The team had a wonderful time getting to listen to some amazing speakers and came back with some excellent takeaways. One of the recurring themes of the weekend was something that […]
I was talking to a real estate pro the other day about building one of our beautifully designed websites and our conversation went something like this. “Knowing the primary goal for every new website is to generate traffic (and the ultimate goal is to generate business), what strategies will you use to obtain immediate traffic to your new […]
It’s September and you know what that means: School is starting up and the housing market is slowing down! While pencils and backpacks are easy to find, leads are harder to come by. In honor of the back-to-school season, we are going back to the basics of driving traffic for lead generation in our September Mastermind webinar. […]
When I started writing this blog post, I spent some time searching for a definitive definition of the word “Millennial”. Most dictionaries reference the word as an age group, or a group of people born between particular years. During my quest for the perfect definition, I stumbled upon Urban Dictionary. Their definition of a Millennial […]
What’s your style? I’m not talking about the way you dress or the way your website looks. I’m talking about your writing style. In an industry where all agents have the same core values and present the same information, you need the WAY you present your information to set you apart. And that’s what I’ll be talking about in this blog post.