Category Archives: Search Engine Marketing

PPC 101

a lap top sitting on a desk displaying a google web search

What do we want? Leads! When do we want them? Now! We hear you loud and clear. We know that your business is built upon leads, and our goal is to help you get them. At Dakno, we employ a number of tools and strategies (represented by acronyms) to help you generate leads, like SEO, […]




Google Analytics and Reporting – Part 2

Dakno + Google Analytics

In the first part of the series, we left off talking about ways to drive traffic back to your site a second time, third time, and preferably as often as possible. Today we’re returning to the Audience Overview page to talk about some more features of Google Analytics and the helpful information anyone can benefit […]


Google Analytics and Reporting – Part 1

Dakno + Google Analytics

In this series I’ll be talking about Google Analytics, and how to leverage statistics and reporting tools to not only make your real estate website amazing, but also to use that data in things like your listing presentation, price reductions and nearly every other aspect of your online presence. First, I want to set some […]


Look Out World, Here We Come!

Millennials are Finally Looking to Make a Move! Picking up from my previous post, one of the best quotes in Google’s recent article “House Hunting Season: 6 Key Trends That Search Reveals” was made by Jonathan Smoke, chief economist at Realtor.com. Smoke was quoted as saying “It is likely that we are on the cusp of […]


Is Local SEO Dead for Real Estate?

Lost in the noise of the proposed Zillow acquisition of Trulia, something cataclysmic occurred on Friday, July 25, 2014. Google launched a local search algorithm update. The result of the update was the removal of the Google Local 7 pack of mapped results for common keywords like city name real estate, city name realtor, and […]