Used Car Lots and Bad Leads

used cars in a parking lotWhen’s the last time you went to a used car lot just for the heck of it?

It doesn’t happen. If you’re on the car lot, there’s a reason — you are probably interested in buying a car.

It’s the same for agent websites. People don’t visit the website just because they don’t have anything else to do! If they’re on an agent site, more than likely they’re interested in buying or selling a house.

Get Great Leads with Your Real Estate Website

What makes a lead “good” or “bad”?

To me, a good lead is someone who I know is interested in conducting a transaction. A bad lead is someone who can’t make the transaction or isn’t interested.

It’s Not How Much You Know About Them…

Now by this definition, it doesn’t matter how much contact information they give you. They’ve come to you, and they’re ready to make a move.

For example, let’s say someone filled out the home value tool on your website. They clearly want to know what it’s worth, so they’re not just poking around for the heck of it. They’re interested in selling their home now or at some point down the road — that’s a good lead.

What If You Only Have an Address?

What about “Address Only” leads? Are these bad leads? I’d say that’s a good lead, and let me show you why:

Say you’re outside and you see your neighbor walking his dog. You recognize him but you don’t know his name.

As he walks by he says, “Hey, I live down the road at 123 Elm Street. I’m getting ready to relocate next month and hear you’re an awesome agent.

“I need to talk to you about selling my house.”

So, is this a good or a bad lead?

You don’t know his name. You don’t have his phone number or email. All you have is his address. But anyone would say that it’s not just a good lead, it’s a great lead.

Your Real Estate Website Serves a Purpose

It’s just like with the used car example — there’s a reason you’re visiting that used car lot, and there’s a reason that lead put in their address.

In a perfect world yes, we get all the info we need to contact our leads and get them started. But many times this doesn’t happen. Our real estate websites include the capability to capture home addresses even if your leads don’t give their name, email, or phone, so you can easily sort through your “Address Only” leads.

So, ready to convert more leads? Let’s talk about it! Go ahead and give us a call.

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