How does your website rank in a Google search? If it’s not showing up on the first page of Google (or the second, or the third), it might be time to ask yourself why. Is it because you don’t utilize video to its full potential? Are you not chasing the latest technology or social media […]
Category Archives: Content writing
Owned, Earned, and Paid: How to Use Media to Grow Your Business
In a world where social media has all but replaced traditional media sources, maintaining an engaging online presence is more important than ever. It’s one of the most straightforward ways to connect with an audience in your target area. With a little strategy, it’s easy to create a compelling media presence that directs leads towards […]
You Have a Great Brand Image — Now Give It a Voice
There’s no better feeling than nailing your company logo and designing a sleek, stunning website. But have you given any thought to your writing style? What you say is just as important as how you say it, which is why it’s crucial for real estate agents, especially those just getting started, to pinpoint their unique […]
Playing Fair with the Fair Housing Act
Writing is hard. Even passionate writers will tell you that writing is not an easy task. So I totally understand when I hear real estate agents complaining–er, commenting–on the fact that they don’t enjoy having to write. And there’s a surprising amount of writing that comes with being a real estate agent: writing listings, composing area […]
Missing Ingredients: Highly Effective Communication
Just a little over a week ago, during one of our highly informative and very enjoyable staff meetings, our team reviewed the process of active listening, one of the most significant, and often overlooked, concepts in regards to highly effective communication. Think From Your Audience’s Point of View Upon listening and gaining clarity of your […]
Why Your Writing Matters in Real Estate
What’s your style? I’m not talking about the way you dress or the way your website looks. I’m talking about your writing style. In an industry where all agents have the same core values and present the same information, you need the WAY you present your information to set you apart. And that’s what I’ll be talking about in this blog post.
Leverage Your Neighborhood Pages in 5 Steps
Optimize for Cities Using Neighborhood Pages Let’s face it: Writing about neighborhoods isn’t “sexy.” We want to spend our time designing our area pages to be so eye-catching, so interactive, and so compelling that visitors will just have to marvel at them. Neighborhoods? Not so much. But these pages are vital. As we’ve said before about content building, One of […]
When Writing Copy, Don’t Sell A Home To Just Anyone!
Who’s Your Audience? The first lesson I learned as a Dakno copywriter is that you should write with one person in mind. Realistically, you can’t market one house or condo to everyone. Different home buyers and sellers have different real estate needs. Writing neighborhood copy is like shirt advertising. School and work attire differ, so […]