What do we want? Leads! When do we want them? Now! We hear you loud and clear. We know that your business is built upon leads, and our goal is to help you get them. At Dakno, we employ a number of tools and strategies (represented by acronyms) to help you generate leads, like SEO, […]
Category Archives: PPC
Mastermind Sneak Peek: Back to Basics – Driving Traffic for Lead Gen
It’s September and you know what that means: School is starting up and the housing market is slowing down! While pencils and backpacks are easy to find, leads are harder to come by. In honor of the back-to-school season, we are going back to the basics of driving traffic for lead generation in our September Mastermind webinar. […]
Real Estate Marketing Strategies for 2016
As the year wraps up, we’re all working hard to prepare for next year, and now is the best time to plan your marketing strategies and goals. I want to spend some time today talking about good real estate marketing strategies for 2016, and I need to also explain two different types of marketing techniques: silo marketing and strategic marketing.
Why is That Ad Following Me?
Google Analytics and Reporting – Part 2
In the first part of the series, we left off talking about ways to drive traffic back to your site a second time, third time, and preferably as often as possible. Today we’re returning to the Audience Overview page to talk about some more features of Google Analytics and the helpful information anyone can benefit […]
Google Analytics and Reporting – Part 1
In this series I’ll be talking about Google Analytics, and how to leverage statistics and reporting tools to not only make your real estate website amazing, but also to use that data in things like your listing presentation, price reductions and nearly every other aspect of your online presence. First, I want to set some […]
Stop Squandering Your AdWords Budget With These 3 Easy Tips
You’re a tech savvy real estate entrepreneur and you’ve taken your marketing efforts online. You’ve set up a beautiful looking agent website for your business, and you’ve even made the brave choice of setting up your own Google AdWords PPC account. Your ads are being clicked, and the visitors are coming in, but are you […]