I’ve had a lot of questions recently about email marketing. “Why aren’t people reading my emails?” and “How do I get more people to click on my emails?” Below are 5 common reasons people delete emails from real estate professionals. Before you send your next eblast, I’d recommend keeping these points in mind: 1. I deleted […]
In this series I’ll be talking about Google Analytics, and how to leverage statistics and reporting tools to not only make your real estate website amazing, but also to use that data in things like your listing presentation, price reductions and nearly every other aspect of your online presence. First, I want to set some […]
In the marketing world, there is a fine line between email spam and email marketing. Do you know the difference? Check out the chart below to see if you are right. Email Spam Email Marketing Automated drip emails X X Double opt-in X No opt-in X Optional opt-in X No unsubscribe feature X Unsubscribe button […]
