I’ve had a lot of questions recently about email marketing. “Why aren’t people reading my emails?” and “How do I get more people to click on my emails?” Below are 5 common reasons people delete emails from real estate professionals. Before you send your next eblast, I’d recommend keeping these points in mind: 1. I deleted […]
I’ve critiqued many real estate websites over the past four years here at Dakno. I’ve seen some really great ones, but I’ve also seen some not-so-great ones. When I do a website analysis, here are the 5 major things I look for: 1. Search Engine Optimization (SEO) How does your site rank organically in the […]
As I’m sure you’re well aware, lead follow up is incredibly important in the real estate industry. While many Realtors want more leads and will pay top dollar to get them, many of them don’t know what to do with them once they’ve got the leads. If Mick Jagger fills out a form to request more […]
In the marketing world, there is a fine line between email spam and email marketing. Do you know the difference? Check out the chart below to see if you are right. Email Spam Email Marketing Automated drip emails X X Double opt-in X No opt-in X Optional opt-in X No unsubscribe feature X Unsubscribe button […]
As you know, consumers who buy their first home face many challenges which can be downright scary at times; however, buying a home can also be one of the most exciting purchases they will make. I purchased my first home in August 2012, and I definitely experienced all of those feelings along the way. Although difficult […]
