Maintaining Your Real Estate Website – Is It a Mission Impossible? It seems maintaining a real estate website is something akin to a “mission impossible” for so many agents and brokers. Having been an agent myself, (before the advent of the Internet) I realize time is a premium. Heck, time was a premium way back […]
The First Dakno Real Estate Marketing Podcast! Sit back and enjoy this first installment in a series of podcast by Dakno Real Estate Marketing President and CEO Brad Carroll and myself, Bobby Carroll as we discuss incorporating user generated content in your online real estate marketing strategy. No doubt, in today’s real estate environment what […]
Real Estate Marketing Tips for Social Networking Newbies For a real estate professional (or anyone seeking to begin an online social media marketing strategy), there are some recommended community guidelines you should consider before leaping into any online social networking community. Forget the hard sell Don’t “force†your services or products on individuals in the […]
It seems that when people talk about driving traffic to their website, they immediately focus on two methods – Pay Per Click, and Search Engine Optimization. While these both work, they are only two of a number of ways to drive people to your website. The Problem with Search Traffic
The other day someone asked me. “If you could only make one edit to a website to achieve better search engine optimization, what would it be?” After clarifying that the edit had to be on the site (meaning link building wasn’t an option) I responded by saying that tweaking the Title Tag would probably be […]
I am frequently asked a common question about blogs. It’s goes a little something like this – “I want to create a real estate blog, should I place the blog at www.mydomain.com/blog or should my blog have its own domain like www.arearealestateblog.com.” Unfortunately there is not a right or wrong answer. It all depends on […]
I have to admit, I am often temped to include signup forms on our client’s MLS and map search pages. After all, my job is to create real estate websites that fills my client’s inbox with lots of leads. But I always advise against doing so. Why? Well that’s exactly what this blog post is […]
Many real estate agents know that one way to increase their rankings for their real estate website is to gain additional links that point back to their website. With this in mind, many SEO and Real Estate Web Design Companies are quick to add link building to their list of design and development services. But […]
Let’s be honest. We have all wondered about it. “How does my real estate website stack up against my competition’s site?” The Real Estate Market is fiercely competitive and it’s vital to keep track of your competition. No, I am not suggesting that you become a Private Investigator. It’s actually much easier (although probably not […]
Many of my clients have been approached by a company that is trying to sell them placement for specific keywords in Yahoo and Google. Their typical sales speak is that they have only a few spots left for this keyword. They’ll then go on to tell you that for only X dollars, you can be […]
