Writing is hard. Even passionate writers will tell you that writing is not an easy task. So I totally understand when I hear real estate agents complaining–er, commenting–on the fact that they don’t enjoy having to write. And there’s a surprising amount of writing that comes with being a real estate agent: writing listings, composing area […]
Who’s Your Audience? The first lesson I learned as a Dakno copywriter is that you should write with one person in mind. Realistically, you can’t market one house or condo to everyone. Different home buyers and sellers have different real estate needs. Writing neighborhood copy is like shirt advertising. School and work attire differ, so […]
