It seems a day doesn’t go by that a real estate agent doesn’t ask me, “does target marketing really work“? Then they follow that question with a statement of fear by saying, how can I succeed unless my website targets, first-time buyers, luxury buyers, condo buyers, relo buyers, lakefront property buyers and the list goes […]
Blogging Boot Camp – Your Incubator for Blogging Ideas Each week during our Blogging Boot Camp we share creative blogging ideas, discuss how to implement blogging best practices and offer helpful tips to best use the WordPress blog editor with our real estate agent/broker students. The exchange is fun and the ideas that flow out […]
How you ask? Before I answer that question I have to ask you another question. Do you provide links to “great” websites like your local chamber of commerce, your local newspaper website or maybe the area convention and visitors bureau from your website? I know you were thinking those websites offer all kinds of great […]
Maintaining Your Real Estate Website – Is It a Mission Impossible? It seems maintaining a real estate website is something akin to a “mission impossible” for so many agents and brokers. Having been an agent myself, (before the advent of the Internet) I realize time is a premium. Heck, time was a premium way back […]
The First Dakno Real Estate Marketing Podcast! Sit back and enjoy this first installment in a series of podcast by Dakno Real Estate Marketing President and CEO Brad Carroll and myself, Bobby Carroll as we discuss incorporating user generated content in your online real estate marketing strategy. No doubt, in today’s real estate environment what […]
It seems that when people talk about driving traffic to their website, they immediately focus on two methods – Pay Per Click, and Search Engine Optimization. While these both work, they are only two of a number of ways to drive people to your website. The Problem with Search Traffic
With the holidays upon us, now would be an excellent time to review your marketing plan for this past year and set in motion your plan for 2008. Take advantage of this slow period to examine and assess your marketing efforts to date. Because of lack of focus or results, is your marketing plan overdue […]
Not only do we design lead generating real estate web sites, we also coach our clients in the best way to convert website leads into sales. After all, what good good is a lead generating website if you can’t convert the leads. All too often I talk to Real Estate agents who think lead follow […]
Let’s be honest. We have all wondered about it. “How does my real estate website stack up against my competition’s site?” The Real Estate Market is fiercely competitive and it’s vital to keep track of your competition. No, I am not suggesting that you become a Private Investigator. It’s actually much easier (although probably not […]
