How does your website rank in a Google search? If it’s not showing up on the first page of Google (or the second, or the third), it might be time to ask yourself why. Is it because you don’t utilize video to its full potential? Are you not chasing the latest technology or social media […]
What do we want? Leads! When do we want them? Now! We hear you loud and clear. We know that your business is built upon leads, and our goal is to help you get them. At Dakno, we employ a number of tools and strategies (represented by acronyms) to help you generate leads, like SEO, […]
Search Engine Optimization (SEO) seems to be one of those things that everyone talks about but nobody ever explains. If you’ve been keeping up with our articles about SEO tips and tricks, you’ll know that there’s much more to ranking on Google than using specific keywords in your blog posts. At Dakno Marketing, we’re all […]
It’s September and you know what that means: School is starting up and the housing market is slowing down! While pencils and backpacks are easy to find, leads are harder to come by. In honor of the back-to-school season, we are going back to the basics of driving traffic for lead generation in our September Mastermind webinar. […]
In the first part of the series, we left off talking about ways to drive traffic back to your site a second time, third time, and preferably as often as possible. Today we’re returning to the Audience Overview page to talk about some more features of Google Analytics and the helpful information anyone can benefit […]
In this series I’ll be talking about Google Analytics, and how to leverage statistics and reporting tools to not only make your real estate website amazing, but also to use that data in things like your listing presentation, price reductions and nearly every other aspect of your online presence. First, I want to set some […]
Millennials are Finally Looking to Make a Move! Picking up from my previous post, one of the best quotes in Google’s recent article “House Hunting Season: 6 Key Trends That Search Reveals” was made by Jonathan Smoke, chief economist at Realtor.com. Smoke was quoted as saying “It is likely that we are on the cusp of […]
Lost in the noise of the proposed Zillow acquisition of Trulia, something cataclysmic occurred on Friday, July 25, 2014. Google launched a local search algorithm update. The result of the update was the removal of the Google Local 7 pack of mapped results for common keywords like city name real estate, city name realtor, and […]
You’re a tech savvy real estate entrepreneur and you’ve taken your marketing efforts online. You’ve set up a beautiful looking agent website for your business, and you’ve even made the brave choice of setting up your own Google AdWords PPC account. Your ads are being clicked, and the visitors are coming in, but are you […]
We all know that getting the most online exposure for your business is the name of the marketing game. But getting clients to notice you on local search results from major search engines may not be such an easy feat. Read on to find out how to make your company appear in Google’s “7 Pack.” […]
