Good Grief Charlie Brown – Blogging Takes Too Much Time! Often when consulting with our real estate clients, we hear the “sighs and moans” or even worse the silence on the other end of the phone. It’s about the time when we begin to talk about the commitment of time required if your mission is […]
Podcast #2 – The Basics of Real Estate Search Engine Optimization (Part #1 Content)
Because of the overwhelming positive feedback from our listeners from the initial Dakno podcast, Brad and I have forged ahead and recorded broadcast #2. We selected a topic that always generates many questions and garners much discussion. This weeks podcast topic is on the basics of real estate search engine optimization. Brad and I drill […]
How to Keep Your Real Estate Website Up-To-Date
Maintaining Your Real Estate Website – Is It a Mission Impossible? It seems maintaining a real estate website is something akin to a “mission impossible” for so many agents and brokers. Having been an agent myself, (before the advent of the Internet) I realize time is a premium. Heck, time was a premium way back […]
Incorporating User Generated Content in Your Real Estate Marketing
The First Dakno Real Estate Marketing Podcast! Sit back and enjoy this first installment in a series of podcast by Dakno Real Estate Marketing President and CEO Brad Carroll and myself, Bobby Carroll as we discuss incorporating user generated content in your online real estate marketing strategy. No doubt, in today’s real estate environment what […]
Online Social Networks – Rules for Engagement
Real Estate Marketing Tips for Social Networking Newbies For a real estate professional (or anyone seeking to begin an online social media marketing strategy), there are some recommended community guidelines you should consider before leaping into any online social networking community. Forget the hard sell Don’t “force†your services or products on individuals in the […]
Unique Ways to Drive Traffic To Your Website
It’s Time to Rewrite Your Title Tags
The other day someone asked me. “If you could only make one edit to a website to achieve better search engine optimization, what would it be?” After clarifying that the edit had to be on the site (meaning link building wasn’t an option) I responded by saying that tweaking the Title Tag would probably be […]
Costly Marketing Mistakes You Should Avoid!
With the holidays upon us, now would be an excellent time to review your marketing plan for this past year and set in motion your plan for 2008. Take advantage of this slow period to examine and assess your marketing efforts to date. Because of lack of focus or results, is your marketing plan overdue […]
Should Your Blog Have Its Own Domain?
I am frequently asked a common question about blogs. It’s goes a little something like this – “I want to create a real estate blog, should I place the blog at www.mydomain.com/blog or should my blog have its own domain like www.arearealestateblog.com.” Unfortunately there is not a right or wrong answer. It all depends on […]
Thinking About Requiring Users to Sign up?
I have to admit, I am often temped to include signup forms on our client’s MLS and map search pages. After all, my job is to create real estate websites that fills my client’s inbox with lots of leads. But I always advise against doing so. Why? Well that’s exactly what this blog post is […]