Good Grief Charlie Brown – Blogging Takes Too Much Time! Often when consulting with our real estate clients, we hear the “sighs and moans” or even worse the silence on the other end of the phone. It’s about the time when we begin to talk about the commitment of time required if your mission is […]
Because of the overwhelming positive feedback from our listeners from the initial Dakno podcast, Brad and I have forged ahead and recorded broadcast #2. We selected a topic that always generates many questions and garners much discussion. This weeks podcast topic is on the basics of real estate search engine optimization. Brad and I drill […]
Maintaining Your Real Estate Website – Is It a Mission Impossible? It seems maintaining a real estate website is something akin to a “mission impossible” for so many agents and brokers. Having been an agent myself, (before the advent of the Internet) I realize time is a premium. Heck, time was a premium way back […]
The First Dakno Real Estate Marketing Podcast! Sit back and enjoy this first installment in a series of podcast by Dakno Real Estate Marketing President and CEO Brad Carroll and myself, Bobby Carroll as we discuss incorporating user generated content in your online real estate marketing strategy. No doubt, in today’s real estate environment what […]
Real Estate Marketing Tips for Social Networking Newbies For a real estate professional (or anyone seeking to begin an online social media marketing strategy), there are some recommended community guidelines you should consider before leaping into any online social networking community. Forget the hard sell Don’t “force†your services or products on individuals in the […]
It seems that when people talk about driving traffic to their website, they immediately focus on two methods – Pay Per Click, and Search Engine Optimization. While these both work, they are only two of a number of ways to drive people to your website. The Problem with Search Traffic
The other day someone asked me. “If you could only make one edit to a website to achieve better search engine optimization, what would it be?” After clarifying that the edit had to be on the site (meaning link building wasn’t an option) I responded by saying that tweaking the Title Tag would probably be […]
With the holidays upon us, now would be an excellent time to review your marketing plan for this past year and set in motion your plan for 2008. Take advantage of this slow period to examine and assess your marketing efforts to date. Because of lack of focus or results, is your marketing plan overdue […]
I am frequently asked a common question about blogs. It’s goes a little something like this – “I want to create a real estate blog, should I place the blog at www.mydomain.com/blog or should my blog have its own domain like www.arearealestateblog.com.” Unfortunately there is not a right or wrong answer. It all depends on […]
I have to admit, I am often temped to include signup forms on our client’s MLS and map search pages. After all, my job is to create real estate websites that fills my client’s inbox with lots of leads. But I always advise against doing so. Why? Well that’s exactly what this blog post is […]
