Like Brad said in his blog post earlier this month, “begin with the end in mind,” so as the new year is approaching, what do you want to accomplish with your website in 2016?
Four Key Questions to Ask Yourself
With anything, knowing what your goals are can help you understand the purpose behind what you’re doing. And knowing what your real estate website goals are are can help you decide which direction you should take when adding content to your site, promoting your content, and following up with leads.
Ask yourself these four questions to help you determine what your website goals should be.
1. Who is Your Audience?
Who is your ideal client? What price points are you working in? Do you cater to a certain lifestyle or a specific area? Knowing who exactly your ideal client is will help you target the right people when you are creating content or advertisements. Make sure you are as specific as possible when deciding on your target audience.
2. How Do You Want to be Known?
How do you want your brand to be recognized? Do you want to be the go-to resource for an area or do you want to be more of a referral market?
3. What Does Success Look Like to You?
Success doesn’t just happen overnight — you slowly build up your reputation within your audience and field of expertise. When it comes to setting goals for your real estate website, have an idea of success that can be easily measured so that you can clearly see your success at the end of the year.
Let’s say you want to generate a lot of leads from PPC. Well, what do you mean by “a lot”? We all interpret things differently. Make your measure of success a number — so instead of saying “a lot,” you can say that you want to generate X number of leads in a month. Now you have a clear goal and a clear measure of success.
4. Are Your Goals “SMART”?
Setting these kind of goals and knowing this information can give you a physical goal to analyze and reevaluate at the end of the year.
A Successful Real Estate Website Is…
Like most real estate agents, you want a successful website. But defining your goal as simply a “successful real estate website” doesn’t help you plan your next steps.
There are three pieces of a successful real estate website — tools, traffic, and marketing (including consulting) — and for your website to help you follow up with your leads, generate leads in the first place, and for you to create strategies for improving your brand, you need to have all three elements working in tandem.
But these three elements are just the foundation. You need to use your new goals to help you website succeed within your target market.
So What Are Your Goals for 2016?
You now know the basics of setting goals for your real estate website. What specifically are your goals for 2016? Do you want to partner with experts who will help you create both short-term and long-term marketing strategies? Do you want to use PPC to drive traffic to your website? Do you want consulting on how to convert your leads?
We can do all of that. Let’s partner together and make your new year a great one.