Category Archives: General

5 Dakno Admin Tools You Should Be Utilizing

Taryn Heins in Dakno Admin

You have to love fall for the cooler weather, beautiful foliage, and delicious treats. But do you know what I love most about this time of year? My clients finally have time to focus on their marketing! In talking to my clients, I’m surprised by how many don’t realize what an impressive and comprehensive system they have. Dakno […]


Sharing Economy and Real Estate: The AirBnB Effect

How do Short Term Rentals Affect the Housing Market?  With the recent rise of community-based online services paired with ever-developing mobile and social networking technologies, the concept of “The Sharing Economy” has mushroomed from a simple B2B concept to a metamorphic economic force. As a result, innovative services and products like AirBnB are transforming consumers’ […]



Being Hyperlocal and Why it Matters

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As a real estate agent, you think to yourself “My only job is to sell houses and I’ll be set.” That mindset is so 2000’s. Now that we are in the 2010’s a lot has happened. Social Media has exploded to become the new form of communication/marketing, Lady Gaga wore a meat dress to an […]



Targeting Millennials: What You Need to Know

Young Millennials

When I started writing this blog post, I spent some time searching for a definitive definition of the word “Millennial”. Most dictionaries reference the word as an age group, or a group of people born between particular years. During my quest for the perfect definition, I stumbled upon Urban Dictionary. Their definition of a Millennial […]




Google Analytics and Reporting – Part 2

Dakno + Google Analytics

In the first part of the series, we left off talking about ways to drive traffic back to your site a second time, third time, and preferably as often as possible. Today we’re returning to the Audience Overview page to talk about some more features of Google Analytics and the helpful information anyone can benefit […]


Google Analytics and Reporting – Part 1

Dakno + Google Analytics

In this series I’ll be talking about Google Analytics, and how to leverage statistics and reporting tools to not only make your real estate website amazing, but also to use that data in things like your listing presentation, price reductions and nearly every other aspect of your online presence. First, I want to set some […]