Category Archives: General

Easy Creative Real Estate Marketing Tips

real estate agent working at her desk on a smart phone

Real Estate Marketing Tips from Industry Leaders Who doesn’t love creative real estate marketing tips? Especially when the tips are dead simple to implement and make an impact on your business. Be sure to set yourself attainable goals when implementing each tactic. Maybe execute one a month until you have conquered them all. Ready – Set – Go! […]




Sharing Economy and Real Estate: The AirBnB Effect

How do Short Term Rentals Affect the Housing Market?  With the recent rise of community-based online services paired with ever-developing mobile and social networking technologies, the concept of “The Sharing Economy” has mushroomed from a simple B2B concept to a metamorphic economic force. As a result, innovative services and products like AirBnB are transforming consumers’ […]



Being Hyperlocal and Why it Matters

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As a real estate agent, you think to yourself “My only job is to sell houses and I’ll be set.” That mindset is so 2000’s. Now that we are in the 2010’s a lot has happened. Social Media has exploded to become the new form of communication/marketing, Lady Gaga wore a meat dress to an […]



Targeting Millennials: What You Need to Know

Young Millennials

When I started writing this blog post, I spent some time searching for a definitive definition of the word “Millennial”. Most dictionaries reference the word as an age group, or a group of people born between particular years. During my quest for the perfect definition, I stumbled upon Urban Dictionary. Their definition of a Millennial […]