Category Archives: General

Is Local SEO Dead for Real Estate?

Lost in the noise of the proposed Zillow acquisition of Trulia, something cataclysmic occurred on Friday, July 25, 2014. Google launched a local search algorithm update. The result of the update was the removal of the Google Local 7 pack of mapped results for common keywords like city name real estate, city name realtor, and […]

Turn Contacts Into Clients

One of the key aspects in a successful business is turning leads into clients. This is particularly true in the real estate industry where leads typically convert at a rate of only 3%, yet 50% of these leads end up buying or selling a home. The fact is, money is getting left on the table. […]