Category Archives: General

Is Local SEO Dead for Real Estate?

Lost in the noise of the proposed Zillow acquisition of Trulia, something cataclysmic occurred on Friday, July 25, 2014. Google launched a local search algorithm update. The result of the update was the removal of the Google Local 7 pack of mapped results for common keywords like city name real estate, city name realtor, and […]




Turn Contacts Into Clients

One of the key aspects in a successful business is turning leads into clients. This is particularly true in the real estate industry where leads typically convert at a rate of only 3%, yet 50% of these leads end up buying or selling a home. The fact is, money is getting left on the table. […]







Open Letter From A First Time Home Buyer

As you know, consumers who buy their first home face many challenges which can be downright scary at times; however, buying a home can also be one of the most exciting purchases they will make. I purchased my first home in August 2012, and I definitely experienced all of those feelings along the way. Although difficult […]