Tag Archives: copywriting

Playing Fair with the Fair Housing Act

Writing is hard. Even passionate writers will tell you that writing is not an easy task. So I totally understand when I hear real estate agents complaining–er, commenting–on the fact that they don’t enjoy having to write. And there’s a surprising amount of writing that comes with being a real estate agent: writing listings, composing area […]


Why Your Writing Matters in Real Estate

stylish ink pen nub on a clean sheet of journal paper

What’s your style? I’m not talking about the way you dress or the way your website looks. I’m talking about your writing style. In an industry where all agents have the same core values and present the same information, you need the WAY you present your information to set you apart. And that’s what I’ll be talking about in this blog post.






Post Launch Website Tips!

Occasionally, I like to take a glance at our Dakno client’s new real estate websites just to see how they are coming along. It’s exciting to see our clients creating unlimited web pages with their Agent Backdoor site editor, uploading neighborhood pages and adding high-value content to their sites. I have decided to offer a […]