Optimize for Cities Using Neighborhood Pages Let’s face it: Writing about neighborhoods isn’t “sexy.” We want to spend our time designing our area pages to be so eye-catching, so interactive, and so compelling that visitors will just have to marvel at them. Neighborhoods? Not so much. But these pages are vital. As we’ve said before about content building, One of […]
In the first part of the series, we left off talking about ways to drive traffic back to your site a second time, third time, and preferably as often as possible. Today we’re returning to the Audience Overview page to talk about some more features of Google Analytics and the helpful information anyone can benefit […]
In this series I’ll be talking about Google Analytics, and how to leverage statistics and reporting tools to not only make your real estate website amazing, but also to use that data in things like your listing presentation, price reductions and nearly every other aspect of your online presence. First, I want to set some […]
Use Social Media to Your Advantage Social media has become viral means of sharing information, ideas, photos/videos, allowing it to, seemingly, become synonymous to the Internet. As the internet is a popular commodity, social media allows you the ability to reach and engage with a huge audience. Yet, effectively using social media for marketing and […]
Who’s Your Audience? The first lesson I learned as a Dakno copywriter is that you should write with one person in mind. Realistically, you can’t market one house or condo to everyone. Different home buyers and sellers have different real estate needs. Writing neighborhood copy is like shirt advertising. School and work attire differ, so […]
You know real estate. You want your community to see you as the authority on the local market. Naturally, you want your website to reflect your knowledge, how you can help, and the many resources you offer. You want to be a cascading waterfall of real estate advice– a free-flowing source of useful information. The […]
This year mark’s my 30th year as a licensed NC real estate agent. As you would expect, much has changed in our industry. For the younger agents, what you will read below will make very little sense. For the rest of us, the changes we’ve seen in the last 30 years in the wonderful world of […]
Below is a list of our favorite Dakno-client real estate blogs. Before we jump in, let’s take a look at why these real estate pros put the effort into posting. I’m confident each agent will say the following are the top reasons for posting content to their real estate blog: Traffic – who doesn’t want more visitors to their […]
I’ve critiqued many real estate websites over the past four years here at Dakno. I’ve seen some really great ones, but I’ve also seen some not-so-great ones. When I do a website analysis, here are the 5 major things I look for: 1. Search Engine Optimization (SEO) How does your site rank organically in the […]
Build Connections and Convert More Leads In the two short months since I started at Dakno, we’ve released two amazing mobile responsive themes and more than ten updates to Dakno Admin features. Already, I’ve worked with at least 50 of our clients, and I’ve truly enjoyed strategizing with each and every one of you in your […]
