Who’s Your Audience? The first lesson I learned as a Dakno copywriter is that you should write with one person in mind. Realistically, you can’t market one house or condo to everyone. Different home buyers and sellers have different real estate needs. Writing neighborhood copy is like shirt advertising. School and work attire differ, so […]
Take a look at most real estate websites. When you do find meaningful web copy, many times it’s a struggle to read. It’s like a “War and Peace” novel with forever scrolling content. The sheer thought of it sends me searching for the back-button. Have I written terribly long articles in the past? Yes, but […]
A Word About Missing Keywords Often our clients will create new pages, and write a bit of copy with their easy to use Agent Backdoor site editor. Maybe the article is about “New Construction”. When you write the tile “New Construction” always place a geographic reference in the tile for search engines and site visitors. […]
It seems the favorite theme song for most real estate professionals is the one performed by Country & Western star Toby Keith titled “I Wanna Talk About Me“. The lone exception most agents would take to this song is the reference Toby makes that says “occasionally I want to talk about me“. Want proof? Take […]
It never ceases to amaze me how ineffective and lackluster our follow up emails can be. This is a common malady in every industry what with our casual use of email communication. It’s gotten to the point that many of us consider emailing like text messaging and instant messages. Too often emails go out filled […]
