August Mastermind Sneak Peek: Millennial Takeover!

The Dakno Marketing Team

With the ever-changing real estate market, it’s important to stay up-to-date on current events, technology & trends. Over the years social media has become an integral part of any business venture — real estate included. It’s essentially free advertising, so we encourage you to hop on board and take your business to the next level! […]


Sharing Economy and Real Estate: The AirBnB Effect

How do Short Term Rentals Affect the Housing Market?  With the recent rise of community-based online services paired with ever-developing mobile and social networking technologies, the concept of “The Sharing Economy” has mushroomed from a simple B2B concept to a metamorphic economic force. As a result, innovative services and products like AirBnB are transforming consumers’ […]



Being Hyperlocal and Why it Matters

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As a real estate agent, you think to yourself “My only job is to sell houses and I’ll be set.” That mindset is so 2000’s. Now that we are in the 2010’s a lot has happened. Social Media has exploded to become the new form of communication/marketing, Lady Gaga wore a meat dress to an […]



Targeting Millennials: What You Need to Know

Young Millennials

When I started writing this blog post, I spent some time searching for a definitive definition of the word “Millennial”. Most dictionaries reference the word as an age group, or a group of people born between particular years. During my quest for the perfect definition, I stumbled upon Urban Dictionary. Their definition of a Millennial […]


Why Your Writing Matters in Real Estate

stylish ink pen nub on a clean sheet of journal paper

What’s your style? I’m not talking about the way you dress or the way your website looks. I’m talking about your writing style. In an industry where all agents have the same core values and present the same information, you need the WAY you present your information to set you apart. And that’s what I’ll be talking about in this blog post.


The Purpose of Good Design

a s'more to illustrate the point of good design and refer back to Donald's story

There is a lot of misconception around the primary purpose of good design, even among designers. A lot of beautiful websites end up as broken as the crushed ingredients of the s’more in Donald’s cousin’s hands. Good real estate web design must always keep the “you” in mind.