All posts by Brad Carroll

Real Estate Marketing Strategies for 2016

silo as a symbol of "silo marketing"

As the year wraps up, we’re all working hard to prepare for next year, and now is the best time to plan your marketing strategies and goals. I want to spend some time today talking about good real estate marketing strategies for 2016, and I need to also explain two different types of marketing techniques: silo marketing and strategic marketing.



Google Analytics and Reporting – Part 2

Dakno + Google Analytics

In the first part of the series, we left off talking about ways to drive traffic back to your site a second time, third time, and preferably as often as possible. Today we’re returning to the Audience Overview page to talk about some more features of Google Analytics and the helpful information anyone can benefit […]


Google Analytics and Reporting – Part 1

Dakno + Google Analytics

In this series I’ll be talking about Google Analytics, and how to leverage statistics and reporting tools to not only make your real estate website amazing, but also to use that data in things like your listing presentation, price reductions and nearly every other aspect of your online presence. First, I want to set some […]


It’s Raining Dakno Admin Updates!

The Dakno team believes firmly in constant progress and innovation. It’s our goal to continue to evolve and provide our wonderful Dakno Clients with resources that will help them be successful What you’ll find below are our most recent Dakno Admin updates. Onward and upward! Filter To Your Heart’s Delight One of the most noticeable […]





Dakno Admin – WYSIWYG updates and Form Tag Support

The improvements just keep coming down the pipeline from the programming team here at Dakno! Today we have updated the WYSIWYG editor and file uploader within the Dakno Admin. A few things were moved around so be sure to spend a little time familiarizing yourself with their new locations. The shortcodes button has been moved […]


Dakno Admin – Contact Tag Support

In keeping with our mission to provide real estate professionals future-proof web tools, Dakno Marketing is pleased to announce a new lead tagging system in your Dakno Admin. The following functionality is now available to help you more effectively manage/track your leads. Adds ability to quickly add custom tags to contacts Replaces “Status” dropdown menu […]