If you had a chance to check out my previous blog post, you’re probably prepared for another dose of hard truth. Everyone knows the old adage “One should never judge a book by its cover” and “It doesn’t matter what you look like, it’s what’s on the inside that counts.” And everyone takes that with […]
Category Archives: General
What is Avelist & Why Should Realtors Care?
I admit it. Like a moth to a front porch lightbulb, I’m attracted to shiny objects. Something about being an early adopter of the bright and shiny is exciting. Granted, I have become enamored by past platforms that died on the vine. Anybody remember Posterous? Jeremy Blanton will never let me forget that one. A New […]
“My Credit Card Was Stolen? But I’ve Got It Right Here!”
Look Out World, Here We Come!
Millennials are Finally Looking to Make a Move! Picking up from my previous post, one of the best quotes in Google’s recent article “House Hunting Season: 6 Key Trends That Search Reveals” was made by Jonathan Smoke, chief economist at Realtor.com. Smoke was quoted as saying “It is likely that we are on the cusp of […]
Real Estate Agents – Do You “Think with Google” in Mind?
Making the Most of Your Time
Stick and Stones Can Break Your Bones. Bad Copywriting Can Break Your Business.
Let’s face it. We’ve all seen it before. A well-designed book cover at Barnes and Noble catches our eye from across the room. A newspaper headline beckons you to grab it. A website glamours us like an experienced vampire. So what do you do? The same thing we all do. We start reading. Mission “Grab […]
How Color Affects Your Website – Do You Know HUE You Really Are?
You need something. Of course you do, otherwise, you wouldn’t be headed to that website. You had very high hopes that what would pop up on your screen when you hit “Enter” would be a visually-appealing site that helps you find your product or service fast. Seconds later your corneas are burning. What in the […]
Is Local SEO Dead for Real Estate?
Lost in the noise of the proposed Zillow acquisition of Trulia, something cataclysmic occurred on Friday, July 25, 2014. Google launched a local search algorithm update. The result of the update was the removal of the Google Local 7 pack of mapped results for common keywords like city name real estate, city name realtor, and […]
The Market is Hot! Are You Getting Your Reviews?
In most areas, the real estate market is on FIRE! Now is the time to grow your reputation with outstanding reviews. Take advantage of giddy buyers and happy sellers NOW. On the heels of the closing, you should be asking your satisfied clients to write an honest review of you at their choice of sites such […]