Lost in the noise of the proposed Zillow acquisition of Trulia, something cataclysmic occurred on Friday, July 25, 2014. Google launched a local search algorithm update. The result of the update was the removal of the Google Local 7 pack of mapped results for common keywords like city name real estate, city name realtor, and […]
In most areas, the real estate market is on FIRE! Now is the time to grow your reputation with outstanding reviews. Take advantage of giddy buyers and happy sellers NOW. On the heels of the closing, you should be asking your satisfied clients to write an honest review of you at their choice of sites such […]
I Don’t Have Time For This! Ever-evolving and forward-thinking, the team here at Dakno is always exploring new and innovative ways to keep you and your clients as successful in their goals as possible. So let’s play a little real estate game to see how the new Dakno updates benefit you. You be the home […]
One of the key aspects in a successful business is turning leads into clients. This is particularly true in the real estate industry where leads typically convert at a rate of only 3%, yet 50% of these leads end up buying or selling a home. The fact is, money is getting left on the table. […]
In the marketing world, there is a fine line between email spam and email marketing. Do you know the difference? Check out the chart below to see if you are right. Email Spam Email Marketing Automated drip emails X X Double opt-in X No opt-in X Optional opt-in X No unsubscribe feature X Unsubscribe button […]
Launching a new real estate website is exciting, however, it is just the beginning! Some clients get their site launched and then think, “Oh, I can take a break now, my site is done!” Other clients ask, “Now what do I need to do?” The latter is the correct mind-set and one that I will […]
In this post you will learn what IDX is and how to creatively leverage it in your real estate website. IDX, simply put, is a raw data feed of listings entered into the MLS by the listing agent. IDX is the acronym for Internet Data Exchange and this listing information is regulated by your board […]
Go to any real estate conference, attend your local real estate bar camp, or participate in a Facebook group discussion and you’ll come away dazed and confused at the sheer number of shiny marketing tools agents talk about and consider. It can all be so overwhelming. No doubt, you’ve heard/been told YOU MUST integrate and […]
In a recent InmanNext post “Want More Referrals – Pay it Forward“, Will Caldwell gave 3 great tips to help build your referral base. All of the tips involved “word of mouth” marketing to help leverage your referral base. Will’s Helpful Referral Tips In case you missed them, here are Will’s smart referral tips: 1. […]
As you know, consumers who buy their first home face many challenges which can be downright scary at times; however, buying a home can also be one of the most exciting purchases they will make. I purchased my first home in August 2012, and I definitely experienced all of those feelings along the way. Although difficult […]
