In the marketing world, there is a fine line between email spam and email marketing. Do you know the difference? Check out the chart below to see if you are right. Email Spam Email Marketing Automated drip emails X X Double opt-in X No opt-in X Optional opt-in X No unsubscribe feature X Unsubscribe button […]
Launching a new real estate website is exciting, however, it is just the beginning! Some clients get their site launched and then think, “Oh, I can take a break now, my site is done!” Other clients ask, “Now what do I need to do?” The latter is the correct mind-set and one that I will […]
In this post you will learn what IDX is and how to creatively leverage it in your real estate website. IDX, simply put, is a raw data feed of listings entered into the MLS by the listing agent. IDX is the acronym for Internet Data Exchange and this listing information is regulated by your board […]
You’re a tech savvy real estate entrepreneur and you’ve taken your marketing efforts online. You’ve set up a beautiful looking agent website for your business, and you’ve even made the brave choice of setting up your own Google AdWords PPC account. Your ads are being clicked, and the visitors are coming in, but are you […]
Go to any real estate conference, attend your local real estate bar camp, or participate in a Facebook group discussion and you’ll come away dazed and confused at the sheer number of shiny marketing tools agents talk about and consider. It can all be so overwhelming. No doubt, you’ve heard/been told YOU MUST integrate and […]
The team here at Dakno continues to make tweaks and updates to the Dakno Admin. These enhancements are all in the interest of helping deliver more value to you, our loyal Dakno clients. Listed below are several new updates you’ll want to be familiar with the next time you log in to your Dakno website […]
You have a real estate blog, now what? I’ve compiled a list of a few things that will help get you started. Been blogging for awhile? Forgot you had a blog? Give this a read through, you may want to give your blog a checkup. Check Your Settings Make sure your blog title and tagline […]
Let’s admit it. We all love a little praise. Maybe it’s praise for some great feat we’ve accomplished or some goal we’ve met, or for something we’ve created. Something we’ve poured our own blood, sweat, and tears into. And this is never more evident than with our babies. You know, those we’ve worked really hard […]
The programming team at Dakno continues to provide exceptional value to our DaknoIDX clients. As of today, members of the REALTOR® Association of Greater Miami and the Beaches (RAMB) can now search for sold/closed properties. Sold data is available for single family, condo/townhouse, residential income, land/boat docks, commercial land, commercial improved, and business properties. If you are a DaknoIDX […]
Like the AT&T TV commercial, we want more – as in more site traffic. Great news! There are plenty of free and easy ways to drive traffic to your real estate website. Before lending you options, it might be helpful to understand the definitions of the, “types,” of website visits that result in a free […]
