Congratulations! Your client finally closed on their home! After all of that work, it’s time to deposit your commission check and call it a day. Your relationship with that particular client is done, right? Yeah, you know it’s not—otherwise what would be the point of this blog post? 😉 The second your client closes, they […]
Last month Taryn and Kaitlin talked with us about how to get started in Email Marketing. This month Brad and Nicola are here to take things to the next level, and focus in on how to market with precision. Tailoring Your Followup Nobody likes spam. And I don’t mean the canned meat product – […]
I hope you saw our Dakno Mastermind last week! Just in case you missed it, we’re going to tell you about some of the highlights. Email is one of the most powerful tools in your marketing arsenal. If you’re not using it, you’re missing out on valuable leads. In this month’s Dakno Mastermind, Taryn and […]
You have to love fall for the cooler weather, beautiful foliage, and delicious treats. But do you know what I love most about this time of year? My clients finally have time to focus on their marketing! In talking to my clients, I’m surprised by how many don’t realize what an impressive and comprehensive system they have. Dakno […]
I’ve had a lot of questions recently about email marketing. “Why aren’t people reading my emails?” and “How do I get more people to click on my emails?” Below are 5 common reasons people delete emails from real estate professionals. Before you send your next eblast, I’d recommend keeping these points in mind: 1. I deleted […]
In the marketing world, there is a fine line between email spam and email marketing. Do you know the difference? Check out the chart below to see if you are right. Email Spam Email Marketing Automated drip emails X X Double opt-in X No opt-in X Optional opt-in X No unsubscribe feature X Unsubscribe button […]
Go to any real estate conference, attend your local real estate bar camp, or participate in a Facebook group discussion and you’ll come away dazed and confused at the sheer number of  shiny marketing tools agents talk about and consider. It can all be so overwhelming. No doubt, you’ve heard/been told YOU MUST integrate and […]
Our goal is to always show extreme value to our Dakno clients! We are excited to announce the latest enhancement to the Dakno Admin – Email Marketing! This new tool offers Dakno site owners a simple way to add your contacts to email campaigns. Your contacts can be added manually added with an email confirmation […]
“Stay top of mind” is a phrase that I hear so many marketing gurus utter. Even I have been guilty of saying it on multiple occasions. But, the problem is that just “staying top of mind” doesn’t help your business – you have to go beyond that. Let me give you an example. What if […]
It never ceases to amaze me how ineffective and lackluster our follow up emails can be. This is a common malady in every industry what with our casual use of email communication. It’s gotten to the point that many of us consider emailing like text messaging and instant messages. Too often emails go out filled […]
