“Stay top of mind” is a phrase that I hear so many marketing gurus utter. Even I have been guilty of saying it on multiple occasions. But, the problem is that just “staying top of mind” doesn’t help your business – you have to go beyond that. Let me give you an example. What if […]
Dakno web design and real estate marketing clients often ask me, “Bobby, what are the best practices for optimizing images on my website, blog and IDX?”. In fact, I can thank Dakno web design client and Frederick, MD Real Estate Pro Marie Petrelis for prompting me to write this post. Here are a few tips you might […]
Recently a discussion took place on our Dakno Facebook Fan page with the question “what do buyers search for first, a property or a neighborhood?” So what do you think the overwhelming response was from real estate professionals? Neighborhoods! Whether you agree or not, there’s no denying how important neighborhood information is to buyers. The […]
Let’s face it, real estate agents are busy people (massive understatement). And in many areas the real estate market is starting to really heat up. That means now more than ever you need to manage your time wisely. Now couple managing more transactions, prospects and continue to content market. It can’t stop just because we […]
At Dakno, we always strive to provide agents with resources to help them get the most out of their marketing efforts. That’s why when Michael Russer (a.k.a. Mr. Internet) and Bob Corcoran, of Corcoran Consulting & Coaching, came to us with the idea to offer free weekly webinars to agents, we jumped on board. Free […]
Google announced yesterday that they have updated their algorithm to put more emphasis on fresh content. In other words, if updated, original content wasn’t a priority before, it better be now. The good news is that, as of today, Dakno is making it even easier than ever to keep your site up-to-date with fresh content. […]
Summer is over and the holiday’s are quickly approaching. This is a great time to stop and be thankful for what we have and consider how we can help others. With this in mind, Dakno Marketing has decided to partner with The Triangle Spokes Group, a non profit, whose goal is to provide brand new […]
When you take the time to storyboard your neighborhood/condo building video, or information-based “how to” video or a listing, actually take the video, edit the video and upload your video isn’t the goal to attract as many eyeballs as possible to the video? Don’t you want home buying and selling consumers to see you as […]
Recently Brad and I completed our North Carolina post licensing classes to become full real estate brokers. Having been a licensed real estate “agent” in NC since 1985, I feel it’s important to be able to relate to our Dakno clients. Having closed many Raleigh real estate transactions, it’s nice to say “we’ve walked a […]
So what’s the next step after designing, developing and launching your real estate website? It’s all about content building. Obviously you want people to see your website (organic traffic) – the key is to build a portal to get home buyers and sellers to your site and then show so much value that they come […]
