I was talking to a real estate pro the other day about building one of our beautifully designed websites and our conversation went something like this. “Knowing the primary goal for every new website is to generate traffic (and the ultimate goal is to generate business), what strategies will you use to obtain immediate traffic to your new […]
Category Archives: Real Estate Marketing
Mastermind Sneak Peek: Back to Basics – Driving Traffic for Lead Gen
It’s September and you know what that means: School is starting up and the housing market is slowing down! While pencils and backpacks are easy to find, leads are harder to come by. In honor of the back-to-school season, we are going back to the basics of driving traffic for lead generation in our September Mastermind webinar. […]
Being Hyperlocal and Why it Matters
Reduce Your Carbon Footprint with Efficiency
Targeting Millennials: What You Need to Know
When I started writing this blog post, I spent some time searching for a definitive definition of the word “Millennial”. Most dictionaries reference the word as an age group, or a group of people born between particular years. During my quest for the perfect definition, I stumbled upon Urban Dictionary. Their definition of a Millennial […]
Why Your Writing Matters in Real Estate
What’s your style? I’m not talking about the way you dress or the way your website looks. I’m talking about your writing style. In an industry where all agents have the same core values and present the same information, you need the WAY you present your information to set you apart. And that’s what I’ll be talking about in this blog post.
Organization Tips for your Marketing Strategy
Congratulations on a successful year in 2015! With this new year comes opportunities to grow your business, increase revenue, and improve upon your marketing strategy. Don’t let the clutter of the past year get in the way of achieving your marketing goals. Use these simple organization tips to help you start off right in 2016. 1. […]
Set New Year’s Goals for Your Real Estate Website
Real Estate Marketing Strategies for 2016
As the year wraps up, we’re all working hard to prepare for next year, and now is the best time to plan your marketing strategies and goals. I want to spend some time today talking about good real estate marketing strategies for 2016, and I need to also explain two different types of marketing techniques: silo marketing and strategic marketing.