One of the most important aspects of a successful real estate website is solid hyperlocal content. You would be amazed at how many people search for homes in specific neighborhoods or condo buildings The neighborhood entrance I know it’s cliché but it’s an important shot. This will help home buyers more easily find the location […]
Category Archives: General
Be Identified as The Neighborhood Expert!
Caffeinated Marketing Has Powerful Results!
Bloggers Connect Births a New Dakno Idea
While attending Bloggers Connect at the Inman Conference in NYC earlier this month the thought came to mind to share the presentations by Jay Thompson and Dustin Luther with the rest of RE.net. Armed with my built-in webcam and Bobby’s new webcam he received for Christmas, I decided to offer a 2-camera configuration for the […]
How Twitter Can Help You Lose Clients and Frustrate Your Friends
It seems Twitter is all the buzz right now. My relationship with Twitter, like many, has been an interesting journey. At first, I was like so many other Twitter doubters. I even quoted the famous line of “I don’t get Twitter. Does anyone really care that I am eating breakfast or brushing my teeth?” I […]
When Your Real Estate Blog Gains National Exposure
It’s something every real estate blogger dreams of, getting national exposure from the media. If it should happen to you have you considered what you would do with all that new found attention? And should you be even more fortunate to get some “link love” from the media, now that now that would be the […]
Five Phrases to Drop from Your Emails!
It never ceases to amaze me how ineffective and lackluster our follow up emails can be. This is a common malady in every industry what with our casual use of email communication. It’s gotten to the point that many of us consider emailing like text messaging and instant messages. Too often emails go out filled […]
Real Estate Marketing 101 – Brand Consistency!
This post is actually the result of an email response I wrote today to Dakno Blogging Bootcamp student, Dena Calivas, Eco-friendly Realtor in Jacksonville, Florida. Occasionally it happens that way. I’ll be writing an email (yes-they are this long. Have pity on the recipient!) and when I have finished writing my (War & Peace) email, […]
Be the First Real Estate Agent to Map Your City
Recently I’ve been sharing recently with our Dakno clients and my friends over at Active Rain about the need to expand their Internet presence by exploring the awesome applications available on the iPhone. Yes, you to can begin to broaden your web presence by using the tools that power the iPhone apps. Map It Anyway! […]
Loading Email Stationery In Outlook 2007
As many of you may know. Outlook 2007 shows email stationery much different than in ealier versions. This is because with 2007, Outlook uses Word to render emails. While this does make it easier to format day to day emails, it can be cause Email Stationery to not display properly. Another “feature” with Outlook 2007 […]