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Why Your Writing Matters in Real Estate

stylish ink pen nub on a clean sheet of journal paper
access_timeFebruary 23, 2016personCasey Reep

What’s your style? I’m not talking about the way you dress or the way your website looks. I’m talking about your writing style. In an industry where all agents have the same core values and present the same information, you need the WAY you present your information to set you apart. And that’s what I’ll be talking about in this blog post.

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The Purpose of Good Design

a s'more to illustrate the point of good design and refer back to Donald's story
access_timeJanuary 25, 2016personRyan Davis

There is a lot of misconception around the primary purpose of good design, even among designers. A lot of beautiful websites end up as broken as the crushed ingredients of the s’more in Donald’s cousin’s hands. Good real estate web design must always keep the “you” in mind.

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Organization Tips for your Marketing Strategy

Organize for new year with Dakno Marketing
access_timeJanuary 12, 2016personTaryn Heins

Congratulations on a successful year in 2015! With this new year comes opportunities to grow your business, increase revenue, and improve upon your marketing strategy. Don’t let the clutter of the past year get in the way of achieving your marketing goals. Use these simple organization tips to help you start off right in 2016. 1. […]

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Set New Year’s Goals for Your Real Estate Website

"set your goals" image
access_timeDecember 30, 2015personZach Swann

As the new year is approaching, what do you want to accomplish with your website in 2016? Here are four questions you should ask yourself to help you set goals and create the foundation for a successful real estate website.

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Real Estate Marketing Strategies for 2016

silo as a symbol of "silo marketing"
access_timeDecember 11, 2015personBrad Carroll

As the year wraps up, we’re all working hard to prepare for next year, and now is the best time to plan your marketing strategies and goals. I want to spend some time today talking about good real estate marketing strategies for 2016, and I need to also explain two different types of marketing techniques: silo marketing and strategic marketing.

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What’s New In Dakno 4.0

access_timeNovember 14, 2015personShawnie Newnam

If you’ve been on DaknoAdmin within the last few weeks, you might have seen a “What’s New” window when you logged in. That’s because we’ve just released Dakno 4.0, and we’re incredibly excited about this new update! Today, we’re covering lead statuses and what they mean.

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Why is That Ad Following Me?

access_timeNovember 1, 2015personTaryn Heins

Do you always feel like somebody’s watching you? Did those great shoes you were thinking of buying the other day just pop up on your Facebook feed? It’s spooky, isn’t it? It’s no coincidence, it’s called retargeting. Let’s discuss how retargeting can help your real estate business.

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Sleepless in Seattle: Takeaways from the Real Estate Success Rocks Conference

access_timeOctober 15, 2015personZach Swann

A few weeks ago I had a chance to fly to Seattle with Brad for the Real Estate Success Rocks conference in September. Here are a couple of takeaways that I thought were useful.

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Used Car Lots and Bad Leads

access_timeOctober 2, 2015personBrad Carroll

When’s the last time you went to a used car lot just for the heck of it? It doesn’t happen. If you’re on the car lot, there’s a reason — you are probably interested in buying a car. It’s the same for agent websites. Let’s talk about “good” leads and “bad” leads.

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5 Reasons Why I Deleted Your Email Marketing

access_timeAugust 14, 2015personRobyn Novell

I’ve had a lot of questions recently about email marketing. “Why aren’t people reading my emails?” and “How do I get more people to click on my emails?” Below are 5 common reasons people delete emails from real estate professionals. Before you send your next eblast, I’d recommend keeping these points in mind: 1. I deleted […]

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